MEXICO CITY: Imagining solutions

On the third day we started with one of the more difficult activities in the innovation process: exposing your problem statements to an audience that has many questions and comments. Various target groups were introduced such as women immigrants in Canada, Central American minor migrants, migrants traveling together. Even though the pitches were longer than expected, the two hours were worth its time because the feedback helped the teams to redefine and concretize their problems.
The food court of Santa Fe was open on Monday again, so we could have some tacos, huerracha and all the other delicious Mexican dishes. Yummy!
After that the teams continued their work on the problem definition for the users. For that desk research on e.g. numbers of migrants, age and gender, varying needs was required. Some teams even managed to talk to experts abroad and gain valuable insights.
Finding out about “competitors” is a tough one. What to do when facing a new startup that is providing EXACTLY what you wanted to provide? You’re down .. for a couple of minutes. They you have to ask yourself: what are the strenghts and weaknesses of the existing solution, who exactly are the users, what is their channels to reach out. If you do the competitor analysis fast, you might find out some gaps where you can position yourself and point out your USP. Of course that implies you have the most profound knowledge of your users.
Eventually the teams presented initial ideas in the afternoon which was a fun session, because for the first time we could imagine how the solutions might look like.

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